AI Development of Interactive Experiences

The UBC Micro-certificate in AI Development of Interactive Experiences focuses on implementation strategy so you can apply your learning immediately in your current work. It emphasizes transferable knowledge and a critical thinking approach to help you adapt and succeed in the ever-evolving tech landscape.

By the end of this program, you will be able to:

• Develop strategies for using AI and cloud computing to gain competitive advantage
• Understand the relationship between consumer behaviour, marketing and AI
• Identify areas where AI can be implemented in media processes including content creation, distribution and personalized marketing
• Use AI to improve operational efficiency, customer experience and engagement, and drive business growth
• Analyze the cost-benefit of AI cloud solutions and learn how to make the best use of your investment
• Gain specialized skills in data analysis, social media marketing and content creation to effectively use AI for business success
• Leverage AI tools to increase efficiency, improve user experiences and engagement, and drive business growth
• Use AI for data analysis and decision-making and understand the ROI of AI-driven strategies
• Develop an AI-driven business plan, including strategies to adapt to new platforms, tools and trends

No technical or coding skills required. We use “no-code” platforms to help students develop solid AI tool logic and the practical skills for implementation. Platform and tool selection varies is regularly updated to reflect industry trends, and has included nXn, Claude, Google AI Studio, Hugging Face, Nvidia Omniverse, Jan and Airtable, among others.

The program is designed to accommodate professionals in non-technical or tech-adjacent roles who are interested in quickly upskilling to access job opportunities where automation and AI solutions are either under consideration or already implemented, including:

• Executives, managers and entrepreneurs seeking to incorporate AI into their business strategies and stay ahead of the curve in the rapidly evolving tech landscape
• Product managers, business analysts, solution architects, UX designers and strategists, AI strategists, digital transformation leads and other tech-adjacent professionals seeking training, cross-functional collaboration, or pathways for career growth and transition
• Individuals interested in learning about AI and its impact on industries

Each course costs $950. The total cost of the program is $1,900.

All fees are in Canadian dollars, subject to change and to GST (where applicable). For details on forms of payment accepted, please see How to pay.

Find more details on:

• financial support options
• refunds, cancellations and transfers

This micro-certificate program consists of two courses of four weeks each. Each course takes approximately 28 hours to complete, for a total of 56 hours of learning. To earn the micro-certificate, learners must complete two out of the following three courses. Please note that each course can only be applied to one micro-certificate.

Learners who completed UBC Micro-certificate in AI Development of Interactive Experiences can ladder this credential into the UBC Certificate in Artificial Intelligence (AI) in Digital Media.

Courses

Courses

Course name	Format	Next start date	Learn more
AI Strategy: Interactive Experiences (0401)	Online	Sep 9, 2025	Details
AI and Cloud Strategy: Fundamentals (0160)	Online	Sep 9, 2025	Details
AI Strategy: Stay Competitive with AI (0402)	Online	Oct 14, 2025	Details

This 100% online part-time program consists of instructor-supported real-time classes combined with independent study.

Weekly virtual classes include subject matter experts and a high degree of personal engagement and interactivity. All sessions are recorded in case you miss one.

Outside of class, you can access online materials on your own time. Each week, review readings and videos, apply your knowledge in exercises, quizzes and case studies, and contribute to an online discussion forum.

Expected effort

Expect to spend approximately five to seven hours per week per course completing all learning activities, including attending live sessions online.

Textbooks and materials

There are no textbooks required for this program. All course content is provided in the online learning management system.

Technology requirements

To take this program, you need access to:

• an email account
• a computer
• laptop or tablet
• using Windows or macOS
• the latest version of a web browser (or previous major version release)
• a reliable internet connection
• a video camera and microphone

Assessment

You are assessed on successfully completing weekly activities, including exercises, quizzes, applied case study projects (based on real-life scenarios) and your contributions to discussion posts. These activities are marked using a proficiency scale, and your instructor provides you informal feedback in the real-time classes.

While you’re not assessed on your attendance of the real-time online classes, we encourage you to attend so you don’t miss the opportunity to learn and interact with your instructor and other participants. All sessions are recorded in case you miss one.

The courses in this micro-certificate program operate on a pass/fail basis. You must achieve an overall grade of 70% or greater to pass each course and be eligible to earn the UBC Micro-certificate in AI Development of Interactive Experiences.

Our program instructors are experts with extensive industry and adult education experience.

Ricardo Trujeque, Course Author and Instructor, is an entrepreneur and educator whose 20-year career intersects technology, communications and education. He has co-founded several software as a service (SaaS) companies that span digital media content distribution, marketing automation, language assessment, disaster resilience assessment and, currently, immersive environments for training and education.