- Online
- $780
This course can be taken as part of the UBC Micro-certificate in Writing Skills for Digital Content: Website Strategy or as a standalone course.
The web is an integral part of our lives. Most of us browse websites daily and are consumers of web writing.
Today, web writing is a core skill required for a wide variety of jobs, including marketers, web designers, user experience (UX) professionals, digital entrepreneurs, small business owners and employees, not to mention professional and freelance writers. If you’ve ever been asked to write for a website, you’re already a web writer.
This practical course takes a deep dive into writing for the web and digital media. Understand how people read online, and the important role content plays in a visitor’s interactions with a website. Get tips, tools and best practices for writing for the web, whether it’s for an entire website, key web pages such as the homepage or landing pages, product descriptions or “About Us” copy.
You’ll come away familiar with terms like “progressive disclosure,” “chunking,” “parallel headings,” “keyword optimization” and “inverted pyramid,” and how you can use these approaches to write better web copy.
By the end of this course, you’ll know how to:
- communicate online with copy that meets both readers’ needs and communication objectives
- write in the right voice and tone
- recognize effective web content
- make edits that improve copy
- use tools and processes to make web writing easier
An entire unit of this course is dedicated to user experience (UX) writing and microcopy. UX writing is a specialized but growing field of writing and can be defined as writing that helps a user complete a task online. Mastering UX writing will give you a specialized skill for supporting visitors as they navigate online content and build a relationship with your company’s or your client’s brand.
Throughout the course, you have opportunities to hone your web writing skills through real-world assignments and detailed feedback from your instructor.
If you’re interested in Writing for the Web and Digital Media, you might also be interested in Writing for Content Marketing and Copywriting: Introduction.