This course is part of the UBC Future Global Leaders on-campus program for high school students ages 15–18. Combines morning classes and afternoon pre-university workshops.
Marketing is all around you, from the brands you love to the creators you follow, and it helps shape trends, preferences and culture. But how do companies figure out what to say, who to target and how to stand out in a crowded digital world?
In this interactive course, you explore the foundations of modern marketing through real examples from major global brands and today’s biggest influencers. You learn how companies build strong brands, create stories that stick, and use social media to capture attention. You also experiment with beginner-friendly tools to develop simple content ideas, test marketing concepts and understand what makes an ad or campaign go viral.
Working in teams, you create and pitch your own mini marketing campaign. By the end, you understand how brands connect with audiences and how marketing shapes the products, messages and trends you see every day.
If you’re excited to explore how companies build great brands, tell compelling stories, and create marketing campaigns, this course is for you.
INSTRUCTOR: TBA
This course is offered by the UBC Sauder School of Business, one of the top business schools in the world.
Course format
This course is held on the UBC Vancouver campus. You attend class from 9am–12pm and university preparation workshops from 1:30–3pm, Monday through Friday. University preparation workshops prepare you for success at university and improve your chances of getting into the university and career of your choice.
Choose to live in a student residence on campus or commute daily to UBC Vancouver:
Commuter Option includes lunch in residence dining hall, Monday through Friday, and UBC Recreation Card.
Residence Option includes private room and full board, airport pick-up and drop-off, local medical insurance for all international students (and custodianship if required for visas), weeknight and weekend social activities (e.g., trips to Grouse Mountain, Granville Island and Robson Street), and UBC Recreation Card.
Cost details
|
Fees per two-week course (including workshops)* |
Residence option |
Commuter option |
|
International students |
$5,270 CAD |
$2,620 CAD |
|
Canadian students (including Permanent Residents) |
$4,590 CAD |
$1,940 CAD |
*All fees are subject to change
To register
A Family Account in UBC’s Lifelong Learning registration system is required to register for UBC Future Global Leaders on-campus.
After you add the course to your cart and go to check out, you’re asked to create a new Family Account or log in if you already have a Family Account.
A parent or guardian needs to set up the Family Account with their primary email address. After the account is created, the parent/guardian adds the student as a family member to their Family Account using the student’s primary email address (the student’s email address cannot be the same as the parent/guardian email address).
Add the student to the course session in your cart and complete the checkout process.
After completing the checkout process, and while logged into your Family Account, select New Application to access the FGL information package. Your registration is not final until the information package has been completed and submitted. You may partially complete the information package and return to it at any time within your Family Account.
If you are located in Russia, you will need a Virtual Private Network (VPN) to create a Family Account, register for a course, fill out the information package and complete payment. If you do not have a VPN or need assistance, please contact us.