This course is part of the UBC Future Global Leaders on-campus program for high school students ages 15–18.
New technology and digital media innovations and start-ups are launched every day. Developing innovative products and services and turning them into sustainable businesses has become an important skill.
Learn how to identify the needs of your target audience, brainstorm and build your own digital media prototypes, and discover how to pitch and launch your new digital product or service using proven digital marketing strategies and techniques.
If you’re interested in digital media production, technology development, entrepreneurship and digital marketing, this course is a great fit.
ROCHELLE GRAYSON, MBA, is an instructor for UBC Sauder Continuing Business Studies. She’s a digital strategy and monetization executive with 20 years of business, technology and education experience. Rochelle is the recipient of the Top Forty under 40 and Vancouver’s Top 10 Women in Technology awards, and was nominated for Canada’s Top 100 Most Powerful Women. She also received the 2015 UBC John K. Friesen Excellence in Teaching Award.
To register
To register, add the available session to your cart. In your cart, select the applicable enrolment option. You can pay a CAD$500 now or pay in full. Select “Pay Deposit” if you wish to pay a CAD$500 deposit now and the balance later. Select “Pay Full Amount” if you wish to pay in full now.
Complete your registration by creating a new account or logging in. If you are a parent, guardian or other adult registering for the first time on behalf of your student, please create the account in the name of the high school student attending UBC Future Global Leaders, not in your name.
Course format
This course is held on the UBC Vancouver campus. You attend class in-person 9am–12pm, Monday through Friday. After lunch, you attend university preparation workshops and participate in group activities on campus from 1:30–3pm. You can also join the Virtual Student Lounge, hosted by our UBC Student Ambassadors. Meet other Future Global Leaders from across Canada and around the world.
Cost details
Fees per two-week course (including workshops)* | Residence option | Commuter option |
International students | $4,820 CAD | $2,295 CAD |
Canadian students (including Permanent Residents) | $3,820 CAD | $1,795 CAD |
*All fees are subject to change