- In-Person
- $1,885 - $5,045
New technology and digital media innovations and start-ups are launched every day. Developing innovative products and services and turning them into sustainable businesses has become an important skill.
Learn how to identify the needs of your target audience, brainstorm and build your own digital media prototypes, and discover how to pitch and launch your new digital product or service using proven digital marketing strategies and techniques.
If you’re interested in digital media production, technology development, entrepreneurship and digital marketing, this course is a great fit.
ROCHELLE GRAYSON, MBA, is an instructor for UBC Sauder Continuing Business Studies. She’s a digital strategy and monetization executive with 20 years of business, technology and education experience. Rochelle is the recipient of the Top Forty under 40 and Vancouver’s Top 10 Women in Technology awards, and was nominated for Canada’s Top 100 Most Powerful Women. She also received the 2015 UBC John K. Friesen Excellence in Teaching Award.