Beatrice Lui BCom
Manager, Program Marketing, Marketing
Beatrice works on the UBC Extended Learning (ExL) marketing team where she plans, implements and evaluates integrated marketing campaigns including digital marketing campaigns and strategies for ExL programs. This includes managing and developing ExL social media accounts, optimizing paid campaigns for Google ads and other platforms, and managing a variety of digital advertising projects.
Beatrice’s goal is to continuously increase yearly ExL program and course enrolments, while creating community, fostering engagement and improving the student experience. She brings a background in online paid advertising, social media and email marketing, analytics and SEO to her role.
She, Her, Hers
Director
No
Team Lead
No
