Beatrice Lui BCom

Beatrice works on the UBC Extended Learning (ExL) marketing team to create and implement digital marketing campaigns and strategies for ExL programs. This includes managing and developing ExL social media accounts, optimizing paid campaigns for Google ads and other platforms, and managing a variety of digital advertising projects.

Beatrice’s goal is to continuously increase yearly ExL program and course enrolments, while creating community, fostering engagement and improving the student experience. She brings a background in online paid advertising, social media and email marketing, analytics and SEO to her role.