In her role at UBC Extended Learning (ExL), Doina turns data into actionable insights that inform marketing and business objectives. Her work encompasses business intelligence and data governance, digital insights and analytics, and digital marketing. Doina provides strategic direction for data collection, measurement, processing and reporting in collaboration with ExL marketing and program teams, UBC Web Services and external vendors.

Committed to her continuous learning and personal growth, Doina has completed the UBC Award of Achievement in Digital Analytics, the Certificate Program in Web Intelligence and the Certificate in Business Intelligence & Data Warehousing from UCI. Doina is part of the ExL Digital Transformation working group, and is a professional member of the Digital Analytics Association (DAA). She is also the recipient of several higher education marketing awards.