Do you have a passion, skill, or set of experiences that you want to share through a blog? Are you interested in becoming a professional writer and want to use a blog as part of your portfolio? Or use a blog to build your authority and credibility by offering valuable content to your target audience?
Learn how to create captivating content for your blog, and how to post consistently and frequently to build community and keep readers engaged. You’ll learn how to focus the theme of your blog, how to hook readers in with your first paragraphs, and discover tips on how to keep your blog fresh and active. By the end of the course, you should have developed ideas for your first five blog posts, and have written a full-length post for comments and editing.
Throughout the course, you’ll be asked to comment on other blogs, constructively critique other students’ work and, of course, write.
Your instructor is Don Genova, a veteran blogger and contributor of writing and broadcasting for the CBC, Globe and Mail, enRoute, National Post and many other publications. He provides personal feedback on all of your written assignments.
Week 1: What is a blog?
Week 2: Your blog’s focus
Week 3: Storytelling
Week 4: Developing your own style
Week 5: How to blog like a journalist
Week 6: Essential photography tips
Week 7: Finding and using photos legally
Week 8: Monetizing your blog and blog management
This course is offered 100% online.
About Online Learning
Our professional writing courses are purpose-built for online learning using UBC instructional design resources and tools.
Online courses are hosted on the intuitive learning management platform Canvas. Every week, your instructor releases a new module or lesson. Each lesson might include materials such as class notes, readings, links to articles, videos and practice exercises. You may also be asked to post on discussion boards and submit assignments.
Your instructor is there to provide you feedback on your work, and guide online forum discussions. Some may hold virtual office hours. You can also communicate with your instructor through Canvas.
Expect to spend two to three hours per week on your course – you do get out what you put in! You can log in anytime day or night. Some courses, however, might include exercises and assignments with deadlines. Materials will be available for two weeks after the course ends, after which time you will no longer be able to access the course.
We will send you instructions on accessing Canvas before your first class.