Writing for the Web and Digital Media

The web is an integral part of our lives. Most of us browse websites daily and are consumers of web writing.

Today, web writing is a core skill required for a wide variety of jobs, including marketers, web designers, user experience (UX) professionals, digital entrepreneurs, small business owners and employees, not to mention professional and freelance writers. If you’ve ever been asked to write for a website, you’re already a web writer.

This practical course takes a deep dive into writing for the web and digital media. Understand how people read online, and the important role content plays in a visitor’s interactions with a website. Get tips, tools and best practices for writing for the web, whether it’s for an entire website, key web pages such as the homepage or landing pages, product descriptions or “About Us” copy.

You’ll come away familiar with terms like “progressive disclosure,” “chunking,” “parallel headings,” “keyword optimization” and “inverted pyramid,” and how you can use these approaches to write better web copy.

By the end of this course, you’ll know how to:

  • communicate online with copy that meets both readers’ needs and communication objectives
  • write in the right voice and tone
  • recognize effective web content
  • make edits that improve copy
  • use tools and processes to make web writing easier


An entire unit of this course is dedicated to user experience (UX) writing and microcopy. UX writing is a specialized but growing field of writing and can be defined as writing that helps a user complete a task online. Mastering UX writing will give you a specialized skill for supporting visitors as they navigate online content and build a relationship with your company’s or your client’s brand.

Throughout the course, you have opportunities to hone your web writing skills through real-world assignments and detailed feedback from your instructor.

Course Outline

Week 1: How we read online
Week 2: Web writing rules and best practices
Week 3: Purposeful web copy
Week 4: Web copy structure and flow
Week 5: Writing homepages and landing pages
Week 6: User experience (UX) and microcopy writing
Week 7: Optimizing copy for search engines (SEO)
Week 8: Processes and tools for effective web writing

If you’re interested in Writing for the Web and Digital Media, you might also be interested in Content Marketing Writing and Copywriting: Introduction.

Course Format

This course is 100% online and instructor supported. Every week, your instructor releases a new lesson, which includes materials such as class notes, articles, readings and resources, as well as your assignment for the week. You can log in on your own time, and participate in online discussions with your instructor and classmates.

Materials will be available for three weeks after the course ends, after which time you will no longer be able to access the course.

Available Sessions

Open all | Close all

Jul 6, 2021-Aug 30, 2021 | Online | $660.00

Format: Online, Instructor Supported
Code: WG304S21P
Jul 6, 2021-Aug 30, 2021
8 sessions

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$660.00 $33.00 $693.00

Sep 28, 2021-Nov 22, 2021 | Online | $660.00

Format: Online, Instructor Supported
Code: WG304F21O
Sep 28, 2021-Nov 22, 2021
8 sessions

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$660.00 $33.00 $693.00