Writing for Content Marketing

This course provides content creators, or people working with content creators, best practice guidelines, templates and resources to help you create engaging, relevant and shareable content that meets campaign and business objectives.

 We start by asking what great content looks like through reviewing real-life examples and case studies. We’ll discuss the different types of content—from short Tweets and long blog posts to infographics and videos—and the particular challenges involved in creating content that can live across different mediums and appeal to specific audiences.

Course Format

The format of this course is 100% online.

Available Sessions

Open all | Close all

Oct 1-Nov 22, 2019 | Online | $625.00

Format: Online
Code: WG303F19O
Oct 1-Nov 22, 2019

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$625.00 $31.25 $656.25

Jan 28-Mar 20, 2020 | Online | $625.00

Format: Online
Code: WG303W20O
Jan 28-Mar 20, 2020

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$625.00 $31.25 $656.25