Content marketing is a core part of many organizations’ marketing strategies. As a result, content writing is in demand, and offers employment and freelance opportunities for copywriters, content creators, marketers and designers with the right skillsets.
Through best-in-class examples of content, understand what makes great content effective. Learn best practices to create well-written, engaging, relevant and shareable content that meets audience and business needs and objectives. Discuss different types of content—from short and long blog posts and eBooks, to white papers and video scripts—and the particular challenges and considerations involved in creating each type.
This is a practical course that includes written and other kinds of assignments to help you prepare for and practise writing for content marketing projects. You’ll receive feedback on the writing assignments that you submit, and benefit from an extensive content writer’s toolkit of resources.
Week 1: Introduction to Writing for Content Marketing
Week 2: Writing for Content Marketing Best Practices
Week 3: Headlines and Leads
Week 4: Voice and Tone
Week 5: Stories and Storytelling
Week 6: Briefs, Research and Processes
Week 7: Writing Blogs/Articles, eBooks/guides, Whitepapers and Case Studies/Customer Stories
Week 8: Writing Video Scripts, Digital/Interactive Stories and Other Content
The format of this course is 100% online.