This course provides content creators, or those working with content creators, with best practice guidelines and resources to help you create well-written, engaging, relevant and shareable content that meets audience, campaign and business needs and objectives.
This is not a strategy course. Instead, the course examines what makes effective content, and reviews different types of content—from blog posts and eBooks to white papers and video scripts—and the particular challenges and considerations involved in creating each type.
This is a practical course, including writing and other assignments to help you prepare for and practise writing for content marketing projects. A lot of the value in the course comes from receiving feedback on the writing assignments.
You also receive a Content Writer’s Toolkit, containing tools and resources, as well as being exposed to lots of best-in-class examples of great content.
This course can be applied to the UBC Certificate in Professional Communication.
The format of this course is 100% online.