Writing for Content Marketing

This course provides content creators, or those working with content creators, with best practice guidelines and resources to help you create well-written, engaging, relevant and shareable content that meets audience, campaign and business needs and objectives.

This is not a strategy course. Instead, the course examines what makes effective content, and reviews different types of content—from blog posts and eBooks to white papers and video scripts—and the particular challenges and considerations involved in creating each type.

This is a practical course, including writing and other assignments to help you prepare for and practise writing for content marketing projects. A lot of the value in the course comes from receiving feedback on the writing assignments.

You also receive a Content Writer’s Toolkit, containing tools and resources, as well as being exposed to lots of best-in-class examples of great content.

View a sample outline for the course.


Course Format

The format of this course is 100% online.

Available Sessions

Open all | Close all

Jan 22-Mar 15, 2019 | Online | $605.00

Format: Online
Code: AW808W19O
Jan 22-Mar 15, 2019

1nstructor: Rob Mathison

Fees / Tuition

Type Fee Tax Total
$605.00 $0.00 $605.00