Planning the development of cultural tourism, whether for new products or enhancing existing experiences, involves determining what kind of development should occur. This workshop focuses on four specific categories of cultural tourism development: 1. Developing new cultural tourism products and services; 2. Enhancing existing cultural tourism products and services; 3. Strengthening interpretation through storytelling and marketing; and 4. Packaging valued cultural tourism experiences. Learn to understand what the visitor wants and how your destination can make a difference to the visitor through enjoyment, education, enlightenment and entertainment. You will have access to several examples of destinations developing cultural products based on market research and needs.
By the end of this workshop, you will:
- Acquire a comprehensive list of strategies for developing and enhancing cultural tourism products and services;
- Examine the essential elements of authentic, quality and valued cultural experiences for tourists;
- Describe a diverse collection of techniques for use in cultural tourism development.
Instructor: Cheryl Hargrove
Standard Fee: $325 CAN
Three scheduled online sessions. Wed. April 12, 19 & 26 from 12pm-2pm PST/PDT
Registration closes March 29, 2017
Click on 'Available Sessions' below to register.
This workshop can be applied to the UBC Certificate in Cultural Planning.
Other tourism workshops on offer include: Emerging Cultural Tourism Trends and Practices - An International Perspective, Strategic Cultural Tourism Planning, Leveraging Cultural Tourism for Community Development, Improving Your Brand - Marketing Cultural Resources
The format of this workshop is 100% online.