Online Workshop: Strategic Management and Planning in the Arts

Strategic management, combined with innovative thinking and entrepreneurial action, are essential to an art organization’s success.

Review the existing theories and models of strategic management and relate these to diverse types of cultural organizations. Look at examples from cultural management practices worldwide, and discuss how to tailor a strategic plan to help a cultural organization meet its long-term objectives in a sustainable mode.

Learn how to:

  • think and act strategically when managing your creative organization
  • choose your strategy that will lead your creative venture to success
  • formulate your mission, vision and long-term goals
  • consider external trends, opportunities and threats
  • analyze your audiences, competitors, partners and stakeholders
  • find your hidden capacity to elaborate a distinctive strategic plan
  • elaborate marketing, operational and financial parts of the plan
  • manage your organization in an intrapreneurial mode
  • monitor your strategic plan.

This course is based on the book Strategic Management in the Arts (Routledge, 2012). Students are also provided other readings prior to each session.

This workshop is designed to fill the gap between a typical short webinar and a longer online course. Each workshop is led by an international expert, combines lectures and small group discussion, and meets online for two (2) hours, once a week for three weeks. There is also an online discussion board for sharing information and group discussion during the three weeks.  There is no grading.

Available Sessions

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Feb 21-Mar 7, 2019 | Online | $325.00

Format: Online
Code: UC041W19A
Offered: On Thu
Feb 21-Mar 7, 2019
Three Scheduled Online Sessions: Thursdays, February 21, 28 and March 7, from 9am to 11am, PST/PDT
3 sessions
From: 9:00am-11:00am

1nstructor: Lidia Varbanova


Fees / Tuition

Type Fee Tax Total
$325.00 $0.00 $325.00