Online Workshop: Engaging Audiences through Digital Media in Museums

This online workshop focuses on examining the how digital media can provide innovative audience engagement opportunities for museums. We ask how can we use technology wisely in museums to engage visitors, delight audiences, and deepen the experience. Evaluate trends, ideas, and opportunities through the lens of business goals, existing operational structures, and learning objectives. Explore case studies of digital media in museums and evaluate opportunities for In Gallery, Pre- and Post-visit experiences, and Virtual-only experiences.

  • In Gallery: Explore digital media opportunities for storytelling, playing games, inspiring visitors. Featured examples include digital media embedded in permanent exhibits as well as apps to connect visitors with each other or with staff.
  • Pre- and Post-Visit Experience: Assess opportunities for digital media to augment the visitor experience before and after their visit, from the traditional ‘plan your visit’ approach to digital media that builds anticipation, engages imaginations, and deepens learning.
  • Virtual-Only Experience: Investigate how digital media can help the museum to extend beyond its walls to reach visitors who will not or cannot come to the museum itself. Trends include Augmented Reality, Location Aware Apps, and Virtual Reality through Google Cardboard.

This workshop is relevant to learning teams, exhibit developers, and program development teams. The format balances theory, lessons learned, and pragmatic hands on simulation. Students are encouraged to learn from each other’s experiences and work together to develop ideas.

By the end of this workshop, you will have:

  1. Gained a better appreciation for digital media trends in the cultural industry
  2. Critically evaluated relevant trends as they apply to your own community or organization.
  3. Applied learning to case studies and creative simulation opportunities.

This workshop is designed to fill the gap between a typical short webinar and a longer online course. Each workshop is led by an international expert, combines lectures and small group discussion, and meets online for two (2) hours, once a week for three weeks. There is also an online discussion board for sharing information and group discussion during the three weeks.  There is no grading. 

Instructor: Jessica Doig

Standard Fee: $325 CAN

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This workshop can be applied to the UBC Certificate in Cultural Planning.

Course Format

The format of this workshop is 100% online.

Available Sessions

Course currently not available for registration.

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