Online Workshop: Activating the Soft Power of Cultural Institutions

Explore the ways in which cultural institutions can become more responsive, relevant and trust-worthy in order to play a more significant role in the lives of communities. Typically, an institutions’ community engagement happens at the level of public programs or marketing. In this workshop students explore how many departments and individuals ‘behind the scenes’ make a major contribution to a cultural institution’s ‘soft power’.  Get concrete tips as to how to improve your own practice, consider new work processes, and new organizational structures.

In the workshop, participants explore:

  • The concept of soft power and its contemporary application to cities and museums;
  • The tension between instrumentalism and intrinsic value when it comes to evaluating the work of cultural institutions;
  • Ways that cultural institutions, museums and civil society can better collaborate on an institutional and individual basis;
  • Soft power in the context of learning.

This workshop is designed to fill the gap between a typical short webinar and a longer online course. Each workshop is led by an international expert, combines lectures and small group discussion, and meets online for two (2) hours, once a week for three weeks. There is also an online discussion board for sharing information and group discussion during the three weeks.  There is no grading.

Instructor: Ngaire Blankenberg, European Director, Lord Cultural Resources

Standard Fee: $325 CAN

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This workshop can be applied to the UBC Certificate in Cultural Planning.

Course Format

The format of this workshop is 100% online.

Available Sessions

Course currently not available for registration.

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