This course is part of the UBC Future Global Leaders on-campus program for high school students ages 15–18. Combines morning classes and afternoon pre-university workshops.
From viral trends to AI-powered apps, digital media is changing faster than ever, and the people who know how to create, market and launch new ideas are shaping what comes next.
In this hands-on course, you explore how today’s brands, creators and entrepreneurs use social media, storytelling and AI tools to get noticed.
Working in small teams, you come up with your own idea for a digital product or service. You test out simple creation tools, build rough prototypes, and design eye-catching marketing concepts using proven digital marketing strategies and techniques.
By the end of the course, you pitch your project, just like real digital marketers and start-ups do, and walk away with new creative skills, confidence and insights into some of today’s most in-demand careers.
If you’re interested in digital media production, technology development, entrepreneurship and digital marketing, this course is a great fit.
ROCHELLE GRAYSON, MBA, is an instructor in the UBC Sauder School of Business and a digital strategy and monetization executive with 20 years of business, technology, and education experience. She has led and launched several innovative digital initiatives, working with a combination of both small and large companies, as well as highly analytical and creative individuals. She has an MBA from Chicago Booth, a BA in German literature, and has been awarded as Top Forty under 40, Vancouver’s Top 10 Women in Technology, and nominated for Canada’s Top 100 Most Powerful Women.
This course is offered by the UBC Sauder School of Business, one of the top business schools in the world.
Course format
This course is held on the UBC Vancouver campus. You attend class from 9am–12pm and university preparation workshops from 1:30–3pm, Monday through Friday. University preparation workshops prepare you for success at university and improve your chances of getting into the university and career of your choice.
Choose to live in a student residence on campus or commute daily to UBC Vancouver:
Commuter Option includes lunch in residence dining hall, Monday through Friday, and UBC Recreation Card.
Residence Option includes private room and full board, airport pick-up and drop-off, local medical insurance for all international students (and custodianship if required for visas), weeknight and weekend social activities (e.g., trips to Grouse Mountain, Granville Island and Robson Street), and UBC Recreation Card.
Cost details
|
Fees per two-week course (including workshops)* |
Residence option |
Commuter option |
|
International students |
$5,270 CAD |
$2,620 CAD |
|
Canadian students (including Permanent Residents) |
$4,590 CAD |
$1,940 CAD |
*All fees are subject to change
To register
A Family Account in UBC’s Lifelong Learning registration system is required to register for UBC Future Global Leaders on-campus.
After you add the course to your cart and go to check out, you’re asked to create a new Family Account or log in if you already have a Family Account.
A parent or guardian needs to set up the Family Account with their primary email address. After the account is created, the parent/guardian adds the student as a family member to their Family Account using the student’s primary email address (the student’s email address cannot be the same as the parent/guardian email address).
Add the student to the course session in your cart and complete the checkout process.
After completing the checkout process, and while logged into your Family Account, select New Application to access the FGL information package. Your registration is not final until the information package has been completed and submitted. You may partially complete the information package and return to it at any time within your Family Account.
If you are located in Russia, you will need a Virtual Private Network (VPN) to create a Family Account, register for a course, fill out the information package and complete payment. If you do not have a VPN or need assistance, please contact us.