The creation and promotion of events such as festivals, exhibitions, shows, fairs and celebrations are important components of cultural practice throughout the world. At local, regional, national and international levels, events make important contributions to tourism, social life and identity as well as to economic and cultural development.
By the end of this course, understand different models and approaches to events; the fundamental processes and building blocks for creating, managing and evaluating events; and the different perspectives of policy makers and event managers. You are able to apply the lessons learned to specific events in your local community, region or country and to develop policies that support eventfulness.
Watch a video of Robert Palmer discussing importance of festivals and events to culture and communities, and introduce some of the topics and themes covered in this online course.
Courses are structured to provide a positive learning environment for participants to engage and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Instructors facilitate throughout the course and are available to provide feedback via email and through discussion forums. This course involves an average of 10 to 12 hours of study per week.
Required Textbook: Richards, G and Palmer, R. (2010). Eventful Cities: Cultural Management and Urban Revitalisation. Elsevier, Butterworth-Heinemann. Burlington, MA. ISBN 978-0-7506-6987-0. This book can be ordered through Amazon in both print and electronic e-reader formats.
Instructor: Robert Palmer
Standard Fee: $800 CAN
Click on 'Available Sessions' below to register.
"I found this course to be an eye-opener. I have a greater appreciation for the ways in which other cities in Canada and internationally approach events and what other benefits are possible. The global examples in the text and presented by other students in the course were invaluable." - Festivals, Events and Eventful Communities Student 2016
The format of this course is 100% online.