This course is part of the UBC Future Global Leaders Online program for high school students ages 15–18.
New technology and digital media innovations and start-ups are launched every day. Developing innovative products and services and turning them into sustainable businesses has become an important skill.
Learn how to identify the needs of your target audience, brainstorm and build your own digital media prototypes, and discover how to pitch and launch your new digital product or service using proven digital marketing strategies and techniques.
If you’re interested in digital media production, technology development, entrepreneurship and digital marketing, this course is a great fit.
ROCHELLE GRAYSON, MBA, is a consumer and digital media executive with 20 years of business, technology and education experience. She has led and launched several innovative digital media initiatives, and has worked with companies of all sizes. Rochelle is an instructor for UBC Sauder Continuing Business Studies and received the 2015 UBC John K. Friesen Excellence in Teaching Award.
During the course, from Monday to Friday, you’re online for two hours a day attending a live, virtual class. You can log on from wherever you are. Class times are in the Pacific Time Zone (Vancouver, BC, Canada) and vary by session.
In addition to the live virtual classes, you can expect to spend 4–5 hours per week reading, researching and participating in discussion boards.
All UBC Future Global Leaders students have access to the online Virtual Student Lounge where they can hang out and develop friendships with students from across Canada and around the world.
We use Canvas, an intuitive and easy-to-use web-based learning application. You will receive instructions to access this application two business days before your first class.
UBC Extended Learning suggests that you have the following technology in order to keep up with the program and complete assignments online:
- access to a computer that meets the following minimum specifications:
- Windows XP SP2 Home/Pro or higher
- Mac OS X 10.4 or higher
You can also use your IOS or Android mobile device by downloading the Canvas App in the Apple App Store or Google Play Store.
After you register, you are directed to create an account. If you are a parent, guardian or other adult registering, please create the account in the name of the high school student attending UBC Future Global Leaders, not in your name.