Cultural Tourism: An Asset-Based Economic Development Strategy

 Cultural Tourism is one of the fastest growing tourism industry segments. In this independent study course, you will explore the tenants of cultural tourism and its relevance to community planning. Contemporary cultural planning methods offer a variety of ways to ensure the preservation, authenticity, and well-managed delivery of cultural traditions, activities, and attractions as authentic experiences, without compromising the integrity of resources. These approaches are often influenced by geography, cultural resources, and cultural philosophies.



This course also delves into the relationship between cultural resources, the tourism industry, the local community, and the guest engaging in cultural experiences. Harnessed with current plans and destination materials as examples, you will learn various planning processes used to enhance cultural resources as a sustainable development strategy. Throughout the course, you will receive specific guidance on how to develop a cultural tourism plan for a destination or institution of your choice.


This course will be relevant totourism industry practitioners, members from Indigenous Communities or Tribal Nations, individuals involved with, or working at, arts/cultural and heritage institutions; and non-governmental organizations and public sector representatives involved in planning, the arts, tourism, historic preservation, creative economy, and cultural resource management.

Courses are structured to provide a positive learning environment for participants to engage and interact with the content and class discussions. In an online course, additional time for individual study and reading is required to review the course material for assignments. Instructors facilitate throughout the course and are available to provide feedback via email and through discussion forums. This course involves an average of 10 to 12 hours of study per week.

Instructor: Cheryl Hargrove

Standard Fee: $800 CAN

This course can be applied to the UBC Certificate in Cultural Planning.

Course Format

100% online

Available Sessions

Course currently not available for registration.

You may also be interested in...