Copywriting: Introduction

Learn and practise the techniques, creativity boosters and craft of professional copywriting in a supportive and intensive writing clinic that focuses on the process and purpose of persuasive business writing. In this workshop, define the challenges and best practices of working with clients; build research plans; learn about (and reach) your desired audience; build a portfolio of resources; complement and piggyback on visuals; organize information and manage projects; and write for a variety of media.

View a sample outline for the course.

Recommended textbook:

  • Felton, George. Advertising: Concept and Copy

 

This course can be applied to the UBC Certificate in Professional Communication.

 

Course Format

This course is offered 100% online.

Available Sessions

Open all | Close all

Jan 23-Mar 16, 2018 | Online | $590.00

Format: Online
Code: AW593W18O
Jan 23-Mar 16, 2018

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$590.00 $0.00 $590.00

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