Copywriting: Introduction

Learn and practise the techniques, creativity boosters and craft of professional copywriting in a supportive and intensive writing clinic that focuses on the process and purpose of persuasive business writing. In this workshop, define the challenges and best practices of working with clients; build research plans; learn about (and reach) your desired audience; build a portfolio of resources; complement and piggyback on visuals; organize information and manage projects; and write for a variety of media.

View a sample outline for the course.

Recommended textbook:

  • Felton, George. Advertising: Concept and Copy


Course Format

This course is offered 100% online.

Available Sessions

Open all | Close all

Jul 3-Aug 24, 2018 | Online | $605.00

Format: Online
Code: AW593S18P
Jul 3-Aug 24, 2018

1nstructor: Rob Mathison

Fees / Tuition

Type Fee Tax Total
$605.00 $0.00 $605.00

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