Copywriting: Introduction

Learn and practise the techniques, creativity boosters and craft of professional copywriting in a supportive and intensive writing clinic that focuses on the process and purpose of persuasive business writing. In this workshop, define the challenges and best practices of working with clients; build research plans; learn about (and reach) your desired audience; build a portfolio of resources; complement and piggyback on visuals; organize information and manage projects; and write for a variety of media.

View a sample outline for the course.

Recommended textbook:

  • Felton, George. Advertising: Concept and Copy

 

Please note: If you register on the start date of the course and onwards, please email writing.exl@ubc.ca during office hours of 8:30am-4:30pm with your full name and course title to receive your login details and access to the course. Registrations made outside of office hours will automatically receive access to the course on the next business day.

Course Format

This course is offered 100% online.

Available Sessions

Open all | Close all

Jan 22-Mar 15, 2019 | Online | $605.00

Format: Online
Code: AW593W19O
Jan 22-Mar 15, 2019

1nstructor: Rob Mathison


Fees / Tuition

Type Fee Tax Total
$605.00 $0.00 $605.00