Patricia St. Laurent
Patricia plans, implements and evaluates integrated marketing campaigns for UBC Extended Learning University Preparation, Graduate Studies Preparation and Community Programs. She also collaborates with the UBC Faculty of Medicine and Peter A. Allard School of Law, as well as Blockchain@UBC, to deliver professional development programs. Patricia contributes to strategic planning, creates communications plans, assesses campaign performance, and applies insights from analytics to future marketing cycles.
Her long and varied career includes management positions in the financial, telecom, government, not-for-profit, retail and education sectors, and at advertising agencies. She has mentored for the Women in Leadership Foundation, has won several awards for her work in university continuing education, and has presented at higher education industry conferences.