Rob Mathison has over 20 years of experience as a writer, content creator, and content strategist. After starting out as a print newspaper and magazine journalist in the UK, he moved into custom publishing, now known as content marketing. This led him to Toronto and Redwood Custom Communications (now Totem), the North American leader in custom publishing and brand journalism. He started offering writing and content strategy services, and in-house web writer training, through his own company in 2006. Clients past and present include Best Buy, Royal Bank of Scotland, Hootsuite, UBC, Government of Alberta, SFU, Fraser Health, Blast Radius, FCV, and Engine Digital.