Cheryl Hargrove is president of HTC Partners, a company specializing in cultural tourism planning, development and marketing services. Clients include National Geographic’s Center for Sustainable Destinations, National Trust for Historic Preservation, Appalachian Regional Commission (ARC), and more than 100 countries, states/provinces, cities and regions focusing on culture and heritage assets as a vehicle for positive economic, social and environmental impact.
A 30-year travel industry veteran, Hargrove served as Associate Director of National Geographic’s Center for Sustainable Destinations in 2007 where she assisted destinations develop and market their place-based experiences. She authored, edited or coordinated National Geographic branded Geotourism MapGuides for Montreal, the Northeast Kingdom of Vermont, and the 13 state region of Appalachia. She previously worked for Travel South USA, as both Director of Public Relations and as manager of their UK office.
Cheryl is best known as the National Trust for Historic Preservation’s first Director of Heritage Tourism. While at the National Trust, she developed the key steps and principles for sustainable tourism focusing on history and culture. She now coordinates the annual Cultural Heritage Tourism Exchange in Washington, DC as a networking forum to advance the industry segment in the U.S.
Cheryl is currently the co-chairman of the Society of American Travel Writers’ Phoenix Committee, former board member of Cultural Tourism DC, a lifetime member of the International Association of Business Communicators, former member of US Cultural & Heritage Tourism Summit Advisory Committee, the U.S. Cultural Heritage Tourism Marketing Council, the America’s Byways Expert Review Panel, and former chair of the Travel Industry Association of America’s Communications Council. She holds a Masters in Tourism Administration from The George Washington University and a bachelor’s degree from the University of Georgia’s Grady School of Journalism.
Cheryl is the author and instructor of the online course Cultural Tourism: Impacting Communities Worldwide.